The Outdoors as a Lifelong Playground
2025–02–24
The absence of public spaces that nurture togetherness and collective spirit leaves a significant mark on society. Loneliness, depression, and physical inactivity are rising, particularly in the Nordic countries, where long winters and cultural habits deepen isolation. Research published in Frontiers in Public Health reveals that loneliness among older adults was notably higher in Nordic countries during the COVID-19 pandemic compared to the Baltic states, underscoring regional challenges in social well-being.
At the same time, society is experiencing a profound demographic shift. According to the World Health Organization (WHO), by 2024, individuals over 65 will outnumber those under 15 in the WHO European Region. This aging population defies traditional stereotypes — today’s seniors are healthier, wealthier, and more adventurous than their predecessors. A 2024 report by GetSetUp highlights their desire to lead healthier, more fulfilling lives, focusing on holistic health, digital literacy, social connectivity, and financial security.
Badhusparken in Vara, designed by Thomas Bernstrand and artist Albin Karlsson, features interactive outdoor furniture and shelters crafted by Nola. Developed in collaboration with local residents, the designs reflect their input, making the park more inclusive and tailored to the needs of children and youth.
“As we reimagine urban environments, we see the potential for design to combat isolation, foster relationships, and enrich the everyday experience for people of all ages.”
Henrik Edlund, CEO Nola
When we think of public spaces designed for intergenerational connection, images of mediterranean plazas or Southeast Asian parks may come to mind. These are places where people of all ages gather — playing pétanque, flying kites, practicing yoga and tai chi, or simply enjoying each other’s company. Such spaces are alive with energy and reflect a deep cultural understanding of the importance of community in daily life.
In the Nordics, the challenge lies in translating these principles to our unique climate and cultural context. The goal isn’t replication but reinvention: creating environments that inspire movement, connection, and joy year-round. This means shifting focus from products and spaces catering solely to frailty and old age to designs that celebrate vitality and bridge the generational divide.
The Access park bench, designed by Veryday, exemplifies ergonomic design at its finest. Thoughtfully crafted, it accommodates a diverse range of body types and mobility levels, ensuring comfort and inclusivity.
The Kebne outdoor gym, designed by Kauppi & Kauppi, in Liège, Belgium.
At Nola, we believe the outdoors should serve as a lifelong playground — a place for discovery, connection, and activity throughout life. As we reimagine urban environments, we see the potential for design to combat isolation, foster relationships, and enrich the everyday experience for people of all ages.
Henrik Edlund, CEO Nola
